Instagram Campaign Concept
Local café
Conceptual Instagram campaign developed for a local café to showcase flagship products and boost engagement. Included feed and story mockups, visual direction, and hashtag ideas.
Role
Creative Strategist
Content Designer
Video Editor
Responsibilities
Reel concepts
Posts design
Photo & Video
Tools
Adobe Ilustrator
Adobe Photoshop
CapCut
Canva
Not a Normal Coffee
A bold comparison post contrasting a standard disposable coffee cup with Sucre’s edible chocolate coffee creation. Designed to spark curiosity and emphasize product differentiation, the visual reinforces the campaign message “Not a Normal Coffee” while highlighting innovation and experiential value.
Close Friends Campaign Post
A strategic engagement post unveiling the hidden code stamped under Sucre’s desserts, designed to drive curiosity and encourage customers to join the exclusive Close Friends list for special promotions and insider content.
Reflection
Creating effective social media content goes beyond designing visually appealing posts. This project explored how strategic storytelling, motion, and consistent branding can work together to capture attention, communicate value, and build meaningful connections with an audience.